Digital PR & UGC
Digital PR agency in Delhi NCR for brands
PR gets other people talking about you: a feature on a news or lifestyle site, creators visiting your café or launch, and real customers on camera. We find the story, line up the right media and creators, handle the invites and PR packages, and turn the coverage into content you can post and run as ads.
What’s included
What you get with digital PR & UGC
People hear about you from someone other than you.
- Story angles and press releases for your launch or news
- Features on news, business and lifestyle websites
- Influencer PR: creator visits, invites and PR packages
- UGC videos and photos for your page and your ads
- Usage rights agreed in writing for every piece of UGC
- A coverage report with links, reach and views
Is it right for you?
Who this is for, and who it isn’t
A good fit if…
- Restaurant, café, store and venue launches in Delhi NCR
- Brands that need credibility before they spend on ads
- D2C brands that need natural-looking product videos for ads
Probably not a fit if…
- You want guaranteed backlinks from paid articles. Google treats paid links that pass ranking credit as link spam, so paid features have to carry sponsored or nofollow links.
How it works
How we run digital PR & UGC
- Step 1
Story
What is new, why it matters and who needs to hear about it.
- Step 2
Outreach
Media, creators and UGC creators matched to the story and the city.
- Step 3
Coverage
Features published, visits hosted, PR packages delivered and every post labelled.
- Step 4
Reuse
The best coverage and UGC goes on your page and into your ads.
How we work with you
What you can hold us to
You own everything
Accounts, ad accounts, logins and every piece of content stay in your name. If we part ways, all of it stays with you.
Numbers you can check
Reports come from your own Instagram, YouTube, Meta and Google dashboards, not screenshots we picked.
A small book of accounts
We take on a deliberately small number of clients, so yours is never one of fifty.
You talk to the founders
No account manager passing messages along. The two people who do the work answer the phone.
Digital PR & UGC: FAQs
Common questions
What is digital PR?
It means getting other people to talk about your brand online: features on news and lifestyle sites, creators sharing their visit, and customers showing your product. It builds trust before people ever see one of your ads.
Are online news features paid?
Some are earned and many are paid placements, and we tell you which is which before you spend anything. Google’s spam policies say links in paid articles and press releases should carry a sponsored or nofollow tag, so we treat paid features as exposure, not as a way to buy rankings.
What is UGC, and can we use it in ads?
User-generated content is video or photos made by real people or by UGC creators, usually shot on a phone with the product in use. You can run it as an ad once the creator grants usage rights. We agree those rights in writing before the shoot, including where and for how long you can use the content.
Is influencer PR the same as influencer marketing?
They are close but not the same. Influencer marketing is a paid campaign with fixed deliverables. Influencer PR usually means invites, visits and gifted products, and creators post if they enjoy the experience. Both still need a label under ASCI’s rules, because free products and invites count as a material connection.
Works well with
Related services
Free, no obligation
Talk to us about digital PR & UGC
The first strategy call is free. We’ll look at where you are, tell you what we’d do first, and be honest if this isn’t the right service for you yet.
- 1You send your detailsName, number and what you need. Thirty seconds.
- 2We look at your accountsShare your handle or website and we look at it before we call.
- 3We call you backUsually within a few hours, during business hours.
Prefer to talk now?